Darling, it can be hard to be a grandmother! Not to mention, I have a busy life as well. The question remains, how do we try to be an important part of our grandchildren’s lives and leave a lasting impression when they are so busy and live so far away? My grandchildren live in Arizona, Texas, Indiana, California, and Chicago. Your wisdom and your values, Grandma!” Leaving a Lasting Impression “It is not what you leave your grandchildren when you are dead it is what you leave them in their head. So much so, I was determined to emulate her by leaving a part of my essence with my grandchildren.Ī young mother sent me a quote that best describes my feelings on the most important role of a grandmother. I did not see her often, and yet, she holds a big place in my heart and mind. I lived sixty miles away from my grandmother. As a grandmother, there are so many seemingly simple things we can do that will leave a lasting impression on our grands. She said this to me as if it were a legendary secret – “Shhh, don’t tell her I’m sharing with you! At times, I still notice things I say and do that I carry with me, and I marvel at her ability to have managed to leave a piece of her behind with me to this day. I see her in her summer home, on the beach in Michigan City, Indiana, preparing fresh corn on the cob in her kitchen, adding a drop of sugar to the boiling water for sweetness. Darling, I can still hear the laughter of my grandmother on my mother’s side. However, this is sometimes easier said than done. If you are able to generate first impressions that are better than the rest, then you could cultivate profitable customers for life, so your business can succeed now and going forward.Both of my grandmothers had a positive impact on my life. When it comes to running a business, you need to have the right strategies and tactics, so you can beat your competitors in the market. From sharpening your sales pitch, to improving marketing messages, to hiring the right people, what you go through on your journey to an amazing first impression will lift your business. The first impression itself is valuable. However, it is beneficial to go through the process of making a great first impression. There is Value in the Process of Being Prepared If you make a great first impression, you can confidently ask for more referrals. In addition, these referrals are more likely to buy and in higher quantities because of that built-in trust. When you get a referral, you are leveraging the relationship that your customer has with the new prospect. Referrals are one of the most cost-effective ways to grow your company. If you don’t get the sale, your opponents might swoop in days later to close the deal. This includes social media, emails, phone calls, and first impressions when dealing with salespeople. If you want to avoid losing business to competitors, you need to arrive in front of your customers first. Consumers are online with their phones almost all day consuming information and sales messages from your competitors. Today, technology and digital communication have sped things up in every corner of the world. Long gone are the days where companies had the luxury of taking their time to win customers over. You Might Only Have One Shot Before Competitors Swoop In It is a lot harder to reverse positive momentum when it’s been building for years or months. Remembering the power of the primacy effect from earlier, if a customer has a negative experience at some point during their journey with your company they will be more likely to forgive you. If you build positive momentum with customer relationships and make excellent impressions right of the bat, it can build into something really special. From technology, to transportation, to human psychology, when you get momentum it is harder to stop you. If they have a negative interaction with you or another person in your company, that might be the only memory that actually stays with them long term. If you don’t leverage first impressions correctly, your customers might get the wrong idea in their head. This is thanks to something called the primacy effect, which means that when someone experiences something before other things in a sequence, they remember that first thing more. The reason why first impressions are so important is that they last well beyond that moment. Here are five reasons why first impressions are the most important: First Impressions Last First impressions are more than just moments, they can affect your company in your sales, marketing, hiring, and other endeavors. If you don’t, you could miss out on major opportunities to boost your brand in a variety of ways. If you are a small business owner, then you need to manage the art of the first impression.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |